Some VERY Interesting Stats About Social Traffic

• 92% of consumers trust online word-of-mouth recommendations - Nielsen
• Brands will spend up to $15 billion on influencer marketing by the end of 2022 - Business Insider
• 86% of Active shoppers prefer to use social media for purchasing advice - Digital Marketing Institute
• 41% of customers discover new products through influencers weekly - Rakuten
• Businesses earn $5.20 for every dollar spent on influencer marketing campaigns - Influencer
  Marketing Hub
• Influencer marketing is the fastest growing online customer acquisition method - Digital Marketing
  Institute
• 40% of consumers have purchased something after seeing it on social media platforms like Tiktok,
  Twitter, YouTube, or Instagram.
• 3 In 4 consumers would spend up to $629 on influencer-inspired purchases - Rakuten
• Around 49% of Twitter users have purchased something due to a tweet - Digital Marketing Institute.