If content is king then consistency is queen.
You know it and I know it. Your content must be new and fresh to ensure repeat visitors. It must be written in a way that it becomes interesting to read. It must be well-written so that you create reader loyalty. And it must be well-written with high production values that actually interest your readers.
Now that you know your content must be consistent, you must understand the purpose of consistency. There are several ways to accomplish this but in essence the purpose of consistency is to maintain your traffic.
Traffic leads to revenue and revenue leads to dominance.
Let's look at a few ways in which you can maintain your traffic.
The first way is to write new and interesting content. People will read what you write if it is interesting or they are bored of other sites. That's why you must rewrite old content. Why would you do this, well, it is to not lose your readers from other sites that has been around for so long.
The old content needs a make over to attract a new audience.
You are not stuck in the old format if the content is out of date, outdated, or written in a way that has lost its appeal. You are creating new and interesting content that is the same as the new up-to-date and interesting formats. You do this by rewriting the old content and updating it to meet the newest trends in your industry.
The second way to maintain your traffic is by engaging your readers to become your loyal followers. What does this mean? Simply that you must communicate with your readers in a way that makes them feel valued. You do this by writing great articles and blog posts that they will appreciate.
That is a relationship building technique that will be a huge hit with the readers. You will see a dramatic increase in their loyalty and that will lead to a huge increase in your traffic. The readers will link back to you to others and this will lead to more traffic.
The third way to maintain your traffic is by doing things correctly. If you update your site or you link to some new site, do things correctly, your readers will visit those sites. However, a great deal of your traffic is generated from other sites.
Do not forget that. Link to other blogs and articles and you will get even more traffic. Blogs are the ideal medium for you to get that added boost of traffic.
However, it is important that you build great content and you have to remember that in order to get great traffic, you must also get your visitors to come back. How do you do that? It is all about giving a valuable product.
The great content and the valuable product will attract your readers to your site.
However, once your reader is there, you must remain persistent with a powerful sales pitch that will make your reader take action. This is a great way to get your traffic.
The above are some great ways to increase your traffic. The real secret is to get your visitors to come back and the great content is the key.