Despite being a relatively younger marketing platform compared to other social media platforms such as Instagram and Facebook, TikTok has the advertising range of these other major social media platforms. TikTok’s algorithm is among the factors that boosts the viral ability of a video and as such, when creating your videos, it is always important to leverage the algorithm in order to maximize the potential of your videos.

The TikTok algorithm is particularly instrumental when it comes to fueling the ‘For You Page’ (FYP) in that TikTok first shows your video to a small audience in the FYP page and based on the reaction from the small audience, TikTok’s algorithm then recommends and pushes your video to a wider audience based on the reactions on the FYP page.

It is important for marketers or content creators to create content that viewers are likely to watch to completion in order to optimize the TikTok algorithm and ultimately up the chances of their content going viral.

Use this checklist as a reference for factors to consider in order to create viral content on TikTok