5 REASONS WHY EMAIL MARKETING IS ESSENTIAL FOR YOUR SUCCESS
1. Email is by far the most used form of communication
Let me ask you a question: Do you know anyone who doesn't use email? Most likely not. Almost everyone uses email. There are 3x! as many email accounts in the world(Source: Campaignmonitor) as Facebook and Twitter accounts combined! The whole world uses email and it is still growing.
2. You can be sure that your email messages are received.
With social media, you are dependent on the channels to show you what they are doing in the News Feed of your followers. You don't own these channels. I can't stress enough that building an email list is very important because, unlike social media, you REALLY own this channel.
3. Email Marketing costs almost nothing and is very effective
A good email strategy takes time and energy but no more than that. Clicking the “Send Button” is free. In other words, it's simple, effective, and cheap.
4. To measure is to know
You can measure everything with your email campaigns. The percentage that is opened, on which links are clicked, how high are the click-through rates. You use this information to optimize your email strategy. You find out exactly what works and what doesn't.
5. You tackle all the phases of your sales funnel with email marketing
With email marketing, you can send very targeted and tailored emails. You can segment your audience so you can give each potential buyer the right content.