Almost every internet marketer knows the importance of building a list. And if you're not building a list, you're missing out on one of the most powerful marketing tools available.   But just having a list is not enough. You need to have an irresistible lead magnet to entice people to sign up for your list.   So what makes a lead magnet irresistible?   Here are some key ingredients:   1. It needs to be something that your target audience wants or needs. This seems lik ...read more